- Hierarchy: relative importance of an element, going from most>least important
- Focal point: the strongest most compelling element in a design (eye-catching)
- Eye path: when your eyes follow a design or pattern
- Porportion: size of an elemnt in porportion to another
- Visual weight: lightness or darkness of a colour
- Type of visual element:
- Alignment (grid): order/rhythm. use it to place things on page. ex, margiuns on paper
Design with INTENTION :)) <haha double chin
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